KONNOR KILLORANkonnor@prairiepeak.ca
Farida &themoon

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Farida &themoon2026HACIENDA BAY, NORTH COAST, EGYPTPHOTOGRAPHERLOOKBOOK / PRODUCT STILLS

Farida &themoon

QUILTED TEXTILESONE AFTERNOON

The shoot

A lookbook for Farida &themoon, a brand that works in collaboration with others. The pieces are layered cloth held together by row after row of running stitch, made up into vests, jackets, quilts, pouches and cushions. One afternoon at Hacienda Bay on Egypt’s North Coast, two days after Saint Levant at Silversands.

The day

It ran just over two hours, and it moved through the property in setups rather than outfits, each with a different light:

  • Inside, against white plaster and lit wall niches, so all the colour in the frame comes from the pieces.
  • The terrace, where a slatted roof throws stripes of shade across the quilts and whoever is lying on them.
  • The pool, in hard mid-afternoon sun, with the pouches pegged out on a line like washing.
  • The garden and an outdoor stone shower to finish: cushions on the chairs, and a quilted jacket thrown over a shoulder.

Most setups were shot both ways a lookbook needs: the pieces worn, so you can see how they sit and move, and the pieces close up, near enough to read the stitching and the label sewn into each one.

Seated on a white sofa in a striped quilted vest, hands framing the face, lit wall niches behind and quilts heaped in the foreground Sitting cross-legged in the striped vest, holding up a patchwork pouch with its Farida &themoon label turned to camera Low angle across a pile of quilts to the sofa, head tipped back under the peach quilt Laughing on the terrace sofa, one arm up behind the head, a hot-pink patchwork cushion in the lap Quilted pieces pegged on a line above the pool, an umbrella and palms against a clear sky A peach quilted cushion and its label on a garden chair, stripes of shade across the table Standing in a green quilted vest and white trousers, hands at the front of the vest From behind, pegging a blue patchwork pouch to the line above the pool Lowering a pair of sunglasses under a palm by the pool, a quilted cushion held in the lap
A patchwork pouch in olive, mustard and rose laid flat on layered quilts Seated on a chair draped in a floral quilt, green vest on, the beams and lit niches of the room behind Close on the sewn-in Farida &themoon label, on a pink quilt with a lilac border Smiling on the sofa, wrapped in a peach floral quilt, the curtains glowing behind The shaded terrace, patchwork quilts across a built-in sofa and slatted light striping the floor Portrait in a lilac striped vest against a pink printed quilt Looking back over the shoulder in a pink and lilac quilted jacket, a stone wall behind Standing on one leg in an outdoor stone shower, hand on hip, the quilted jacket slung over one shoulder Looking back over the shoulder in sunglasses, the pink and yellow quilted jacket filling the lower frame, a stone wall behind

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